About Imagine Berks
Fostering Collaboration

IMAGINE Berks was More Than a Planning Process

It continues as an opportunity for the community to direct actions to realize our vision of Berks County as a place where all residents and businesses can thrive, entrepreneurship and innovation flourish, and the region’s diversity is celebrated and supported, enabling all Berks County residents to prosper.

Sure, the result of the work was an Economic Development Action Plan, but that was just the first milestone. From there, we invested  time and resources into implementing the plan with our community partners. This website is an evolving resource to share information about the upcoming IMAGINE Berks Comprehensive plan and its goals. Let’s work together and build a better Berks County.

What We Look To Achieve

Goals, Strategies, and Metrics

The IMAGINE Berks planning team gathered valuable insights and feedback from the community members and reviewed this information in conjunction with quantitative data to form a comprehensive understanding of Berks County’s economy – both its current state and future outlook. The planning team used this information to assess the community’s strengths, challenges, and opportunities. Based on this analysis, five focus areas were identified:

  • N

    Placemaking

  • N

    Small Business & Entrepreneurship

  • N

    BuiLD

  • N

    Talent & Economic Mobility

  • N

    Housing

For each of these focus areas, the project team prioritized goals and strategies based on their potential impact on economic development and feasibility for implementation.

Metric were assigned to each focus area to track the progress of implementation and overall state of the economy over the course of this 5 year plan.

Title

01 Mar, 2023

January 23, 2020

Current Comprehensive Plan was adopted by Berks County Commissioners

01 Mar, 2023

July 2021

PY 2021-2024 WIOA Multi-Year Local Area Plan

The Berks County Workforce Development Board adopted a 4 year plan that highlights existing and projects future workforce challenges.

Title

01 Mar, 2023

August 2021

IMAGINE Berks kick off

01 Mar, 2023

May 2022

Reading Area Transportation Study

This report addresses how we can meet the expectations for the Berks County transportation system over the next 20+ years.  Reading Area Transportation Study (RATS) has considered all locally available modes of transportation in compiling this plan, including the existing and future highway system, railroads, air travel, public transit, bicycle and pedestrian travel, and methods for improving intermodal connections for freight.

Title

01 Mar, 2023

August 2022

IMAGINE Berks Strategic Economic Development Action plan Adoption

IMAGINE Berks Strategic Economic Development Action plan was officially adopted by the Berks County Board of Commissioners in August 2022.

01 Mar, 2023

October 2022

Broadband Plan Adoption

Berks County adopted the broadband plan in 2022 identifying the number of residents who lack sufficient broadband access. This report helped guide the work in the community for digital navigation programming and was supported by State and Federal Funding for increased construction of fiber and wireless networks.

Title

01 Mar, 2023

December 2022

Green Way Plan Adoption

In 2022, Berks County adopted the Greenway, Park, and Recreation Plan. The plan outlines a 5-year blueprint for state and local officials to invest in outdoor recreation.

01 Mar, 2023

May 2024

2025 – 2028 Transportation Improvement Plan Adopted

The Transportation Improvement Program (TIP) is the regionally agreed on list of priority projects required by federal transportation legislation.  It lists all transportation projects in Berks County that intend to use federal funds over the next four years (FFY 2025-2028).  The list is multi-modal, meaning that it includes highway, bridge, and public transit projects as well as non-traditional bicycle & pedestrian projects.

The FFY 2025-2028 TIP for Berks County contains 112 projects totaling $365.8 million for the phases to be advanced during the next four years.  It includes 95 projects valued at $284.2 million addressing the highway system and bridges and 17 projects valued at $81.6 million addressing the transit system.

Title

01 Mar, 2023

August 2024

Launch of Infrastructure Loan Fund

Title

01 Mar, 2023

January 2025

Growing Berks Plan

Support for Agri-business was identified as a priority in the IMAGINE Berks Strategic Economic Development Action Plan. This study is part of the implementation of that plan and provides important data and insight. Quantifying the impact of agriculture on our local economy helps us lift it up as a key industry in conversations around workforce and other talent initiatives.

Title

01 Mar, 2023

March 2025

IMAGINE Berks Comprehensive Plan Kickoff

Imagine Berks Era

01 Mar, 2023

July 2025

PY 2025-2028 WIOA Multi-Year Local Area Plan

The Berks County Workforce Development Board adopted a 4-year plan that highlights existing and projects future workforce challenges.

Title

01 Mar, 2023

October 2025

IMAGINE Berks Rebrand with Comp Plan/Year 3 Update