Placemaking
Placemaking
Goal: Invest in and highlight community assets that provide access to a variety of arts, culture, greenspace, and recreation opportunities for all residents
- Fund enhancements to new and existing public spaces located across the county, prioritizing greenspace and inclusive gathering spaces
- Support main street and commercial district revitalization programs
- Continue investment in the trail systems
- Develop a cohesive and collaborative Berks County message, along with shared marketing resources


Goals, Strategies, and Metrics
The IMAGINE Berks planning team gathered valuable insights and feedback from the community members and reviewed this information in conjunction with quantitative data to form a comprehensive understanding of Berks County’s economy – both its current state and future outlook. The planning team used this information to assess the community’s strengths, challenges, and opportunities. Based on this analysis, five focus areas were identified:
For each of these focus areas, the project team prioritized goals and strategies based on their potential impact on economic development and feasibility for implementation. Metric were assigned to each focus area to track the progress of implementation. and overall state of the economy over the course of this 5 year plan.