Goals, Strategies, and Metrics
The IMAGINE Berks planning team gathered valuable insights and feedback from the community members and reviewed this information in conjunction with quantitative data to form a comprehensive understanding of Berks County’s economy – both its current state and future outlook. The planning team used this information to assess the community’s strengths, challenges, and opportunities. Based on this analysis, six focus areas were identified:
For each of these focus areas, the project team prioritized goals and strategies based on their potential impact on economic development and feasibility for implementation. Metric were assigned to each focus area to track the progress of implementation. and overall state of the economy over the course of this 5 year plan.
IMAGINE Berks was more than a planning process...
Business & Industry Growth
Goal: Encourage industrial and commercial redevelopment
Small Business & Entrepreneurship
Goal: Support small businesses and encourage the entrepreneurship to enable the creation of high-growth ventures, main street amenities, and wealth-building for residents
Talent & Economic Mobility
Goal: Invest in Berks County’s greatest asset – its people – by supporting structures to connect residents to opportunity jobs so that they may more fully contribute to and benefit from the Berks County economy
Goal: Invest in and highlight community assets that provide access to a variety of arts, culture, greenspace, and recreation opportunities for all residents
Infrastructure & Land Use
Goal: Support land development that increases the tax base in Berks County
Goal: Address the county’s needs for new housing and redeveloped housing that is accessible and attainable