BuILD

BuILD
Goal: Encourage industrial and commercial redevelopment and support land development that increases the tax base.
- Create a site re-use investment program
- Invest in site development where conditions call for a public role
- Map and track all Berks County infrastructure assets/gaps in water, sewer, electric, gas and broadband
- Support agricultural industry growth
- Support growth and positioning of the Reading Regional Airport as a critical economic development asset
- Support growth in industries that offer opportunity jobs

Goals, Strategies, and Metrics
The IMAGINE Berks planning team gathered valuable insights and feedback from the community members and reviewed this information in conjunction with quantitative data to form a comprehensive understanding of Berks County’s economy – both its current state and future outlook. The planning team used this information to assess the community’s strengths, challenges, and opportunities. Based on this analysis, five focus areas were identified:
For each of these focus areas, the project team prioritized goals and strategies based on their potential impact on economic development and feasibility for implementation. Metric were assigned to each focus area to track the progress of implementation. and overall state of the economy over the course of this 5 year plan.